Mercruiser Gear Set 1.81 Ratio 43-853643a 2 on 2040-parts.com

Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

Pininfarina 2uettottanta (2010) at Geneva motor show

How do you make a Ferrari 458 Italia and Maserati Grancabrio look a bit bland? Plonk them on stage next to your stunning concept. That’s exactly what Pininfarina did at the 2010 Geneva motor show with its Alfa Romeo 2uettottanta show car, and next to it the black 458 and cream Grancabrio garnered no attention whatsoever.

Them's the Breaks: Mercedes concept name razes I browse

Yes, yes, we know. The Mercedes-Benz use of the term “Shooting Break” as the name for its latest concept vehicle is, well, it's just so wrong. The traditional, and most people would say correct, spelling is “shooting brake.” As AW's copy chief, I take this sort of thing very much to heart and felt moved to respond to the yowling of readers on our Web site.