Mercruiser Hydraulic Pump Test Gauge 91-52915a3 Power Trim Brass Kit W Case on 2040-parts.com
OH, United States
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SEMA buys Performance Racing Industry
Tue, 20 Mar 2012The Specialty Equipment Marketing Association (SEMA) on Tuesday finalized plans to purchase Performance Racing Industry, and the transaction will close later this month. John Kilroy, who has experience as editor and associate publisher of PRI Magazine and as vice president of the organization, will continue to lead it. For now, according to representatives from SEMA, it's business as usual.
Lexus takes Gen XY on a 'Dark Ride'
Mon, 24 May 2010Lexus' small CT 200h hybrid won't go on sale until February, but a short online movie called Dark Ride is already promoting the vehicle and reaching out to younger buyers. Lexus and its ad agency, Skinny, aim to generate excitement among consumers 16 to 44 -- known as Gen XY. That demographic is a far cry from the median age of Lexus' owners -- 57.
Jaguar/Land Rover Virtual Reality Center
Tue, 01 Jul 2008Jaguar Land Rover has opened a new 'Virtual Reality Center' at the Design and Engineering Center in Gaydon, UK. The 'state-of-the-art' design facility draws on advanced audio visual technologies with the projection power of the world's highest resolution projectors to significantly speed up product development cycles following an investment of £2 million. The new Virtual Reality Center allows engineers and designers to see and interact with life-size, three-dimensional models of vehicles and components, reducing the need for physical prototypes.