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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Nissan ‘Think Outside the Parking Box’ competition

Nissan, in collaboration with designboom, has launched an international graphic design competition with a theme to design the future of urban parking. Entitled 'Think Outside the Parking Box', registration to the competition is open to professionals, students, and design enthusiasts until September 27th, 2009. Based around Nissan's Qashqai urban crossover - currently marketed as being 'urbanproof' - the brief calls for entries that challenge any element of urban parking, be it underground, exterior, interior, multi-layer or ground level.

Island tour kicks off Hilton Head weekend

Intermittent sun and cool temperatures greeted the several dozen participants in the Hilton Head Island Motoring Festival and Concours d’Elegance “behind the gates” driving tour Friday, kicking off the concours weekend. The 30-some mile tour wound in and out of several gated communities near Hilton Head Island, stopping at various points along the way for people to get a view of the cars. The tour featured an eclectic mix of vehicles, something not always seen in events such as this.