Alfa MiTo 1.3 JTDM-2 – paint job by Louise Dear

Alfa Romeo Art Car by Louise Childs Alfa Romeo are pushing quite a few PR buttons with the congestion charge busting Alfa MiTo 1.3 JTDM-2 85bhp, the latest of which is the ‘Art Car’ in the photo above. Recently, we had Alfa pitting the MiTo 1.3 JTDM-2 85bhp in a race around London against an athlete. On the face of it that race was to promote UK Athletics (sponsored by Alfa Romeo) but a big part, and the reason for the ‘London’ angle, is that the latest MiTo emits just 95g/km – the perfect London car.

Jaguar F-Type Coupe glitzy L.A. debut video & photos

Jaguar F-Type Coupe glitzy L.A. debut Jaguar promised the new F-Type Coupe would get a proper high-profile reveal on the eve of the Los Angeles Auto Show, and they certainly delivered. Jaguar’s design guru – Ian Callum – had told Jaguar’s PR people that he wanted the debut to be at speed, and that was achieved by driving the F-Type Coupe in to a specially prepared warehouse in California at 100mph, cutting a swathe through a series of sharp spotlights as the F-Type arrived in the arena.

BMW unveils i3 edition (2012), explains i strategy

BMW today revealed a new i3 concept car edition at the formal launch of the first bespoke BMW i dealership in London's Park Lane. The facility was also fitted with the BMW i Pedelec electric scooter, a new complementary bike with a 33-mile range. The i3 is identical to the concept car unveiled at the 2011 Frankfurt motor show apart from some cabin tweaks and a fresh paint job. So what is new on the 2012 BMW i3?