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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Faurecia opens new Shanghai Technical Center

Faurecia has opened a new technical center in Shanghai, China, which will also serve as its Chinese headquarters. The automotive equipment supplier wants to reinforce its research and development capabilities and engineering localization in the world's largest automotive market. The new 18,000 square meter Faurecia China Tech Center is made up of the Training Center and the Tech Center, which includes an industrial design facility, two showrooms and various prototype workshops alongside five labs for testing, acoustics, airbag, complete seat and quality inspection.

Audi Q2 at Paris Motor Show?

The growing range of SUVs from Audi looks set to continue with the launch of the Audi Q2 at this year’s Paris Motor Show. It’s no secret that Audi is on a mission to fill every conceivable car niche you can imagine, and a big part of that plan is to introduce more SUVs in the Audi ‘Q’ range. This time last year we reported that Audi looks set to introduce the Q1, Q2, Q4 and Q6 in the coming years, with all but the Q1 set to be ‘Coupe SUVs’ aimed at style conscious buyers.