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Only the top is soft in new Audi A5/S5 cabriolet

Audi is bucking the trend among luxury automakers who are churning out hardtop convertibles, as the new A5/S5 cabriolets that will reach these shores in October will be the old-fashioned, soft-top design. While other manufacturers such as BMW, Mercedes-Benz, Lexus and Volvo, among others, offer folding hard-tops, Audi says the compromise necessary to make room for the top and all its mechanical apparatus makes a soft-top the right choice for a small to mid-size convertible. The soft top is well insulated; even during a steady rain during our first drive of the car, the cabin was relatively quiet.

Is Mercedes preparing to buy Ducati?

Remember the AMG-Ducati deal made at the 2010 Los Angeles auto show last month? A partnership of like-minded brands, albeit on two wheels and four. Daimler marketing types reckon that buyers of its AMG go-faster cars could in many instances be equally interested in go-faster motorbikes of the sort Ducati specialise in, and vice versa.

Subaru seeks to dump 'quirky,' broaden appeal

When Subaru arrived in the United States in the 1960s, ads used the unflattering slogan "cheap and ugly." The brand has come a long way. But to critics, the concept of "Subaru styling" is still an oxymoron. Even loyalists describe it as "quirky"; the less charitable choose "bland" and "boxy." Subaru is one of the few brands that have been unscathed, even growing stronger, during the U.S.