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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

The new Mercedes-Benz CLA Super Bowl spot

It takes a certain kind of chutzpah for a German company that supplied the Nazi war machine to use a track that features the line, “I rode a tank / Held a general's rank / When the Blitzkrieg raged / And the bodies stank.” Apparently, Mercedes-Benz has exactly that sort of chutzpah. The premise, of course, is that you don't have to sell your soul to afford the company's stylish new CLA. That for under 30 grand, you too can dance with Usher, be pulled into red-carpet photographs with Kate Upton, and compete in Formula 1 races.

Toyota will install brake override systems to prevent runaway vehicles

Toyota will install brake override systems on all Toyota, Lexus and Scion vehicles by year end as a way to prevent unintended acceleration. The new system will be put in all vehicles globally, said Yoshi Inaba, president of Toyota North America Inc., in an interview at the Detroit auto show on Monday. The initiative follows a recall last fall of 3.8 million Toyota and Lexus vehicles in the United States to correct the problem.