Mercury Marine O.e.m. Speedometer on 2040-parts.com

Name the new Viper color, win a trip to Daytona

Chrysler and SRT are giving fans a chance to name a new color for the Viper sports car. Beginning today, enthusiasts can go to driveSRT.com/colorcontest to check out the rules and enter. The grand-prize winner gets a trip to Daytona Beach, Fla., for the 2014 Rolex 24 Hours of Daytona and the opportunity to spend time with the Viper Design team over the weekend.

Audi digs at Mercedes with the help of a pair of Spocks (video)

Audi likes nothing more than a bit of ‘celebrity’ kudos, which is why you’ll find endless celebs (and royalty) running round in Audis thanks to ‘enhanced’ lease deals and freebie cars. But it’s not just individual celebs that Audi loves, they also love a blockbuster film or two, which is why you’ll also see Tony Stark running around in a car with four rings in Iron Man 3 and, although there aren’t many Audis in space (or on the Enterprise), you’ll find Audi pitching in for a bit of PR on the back of the new Star Trek film – Star Trek Into Darkness. Audi has enlisted the services of Mr Spock in the guise of the original (Leonard Nimoy) and the new (Zachary Quinto) to highlight the benefits of driving an Audi, and getting a dig in at Mercedes in the process.

Red Bull race in L.A. draws 111,000

No one really knows the precise makeup of the stuff that fills those ubiquitous Red Bull energy drink cans, but the compelling mixture seems to make people accomplish extraordinary things. For instance, on Saturday in Los Angeles, it got the city to shut down a long stretch of Grand Avenue and part of 5th Street for the wacky and spectacular Red Bull Soapbox Race Los Angeles. These events have been held regularly since the inaugural race in Belgium in 2000.