Mercury Marine Quicksilver 91-850730q1 Gear Lube Pump on 2040-parts.com

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Design Services: Listen again to Dassault Systèmes' latest webinar

Dassault Systèmes webinar, ‘The Silverbull Bike made with CATIA for Creative Designers and CATIA Icem V6-R2013x', took place on 13 December at 1000 GMT. Two CATIA experts gave a 30-minute presentation about how CATIA for Creative Designers software helped designer Marc Boulangé realize his vision for the Silverbull motorbike. The session was followed by a 15-minute Q&A session.

Ford Focus goes SEMA mad

A total of seven Ford Focus at the 2011 SEMA Show There’s nothing American petrolheads (perhaps we should say gearheads) like more than tarting up a car. Which explains why the relatively sensible Ford Focus is being pimped to within an inch of its life for this year’s SEMA show. The SEMA Motor Show is a trade-only gathering – despite which it gets around 50k visitors – which the organisers call the “premier automotive specialty products trade event – in the world.” It attracts trade visitors from across the globe to see parts, tools and components and the ‘SEMA’ special cars brought along by car makers and car modifiers.