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Kia's Forte Super Bowl ad features violent android lady
Fri, 01 Feb 2013There's no Jimmy Cliff or Flaming Lips in Kia's Super Bowl ad for the new Forte, but we can't help thinking they're the second company this week to miss out on co-opting seminal New Jersey punk outfit the Misfits' “We Are 138.” While attaching the song to the unveiling of Ferrari's new F138 was a no-brainer from a numerically synergistic standpoint, the track's poppy brutality and ominous query, “Is it time to be an android, not a man?” dovetails perfectly with the rise-of-the-sexy-machines theme of the Kia clip. Clearly, the android in this spot -- portrayed by former Miss USA Alyssa Campanella -- has the upper hand over the poor schnook oiling up the new Forte with his greasy mitts. We can't help thinking the whole ad would've been better if the Misfits' original pint-size vocal dynamo Glenn Danzig had been involved somehow.
GM to cut 14% of global salaried workforce this year
Tue, 10 Feb 2009General Motors, facing a Feb. 17 deadline to show the government it's a viable company, said on Tuesday it will cut 14 percent of its salaried jobs globally by the end of the year and slash the salaries of many who remain. Salaried employment will drop to 63,000, from 73,000, the company said in a statement.
Geneva Motor Show 2007 Trends and Overview
Wed, 28 Mar 2007Geneva is always one of the best shows to visit - it's easy to get to from the airport or city centre, it's more compact than the other major auto shows, it's well attended by car designers and there are a lot of new designs to enjoy. This year there were at least 14 significant new production debuts, a similar number of concept cars and, for a change, the weather was more spring like than winter... The core reaction from the designers we spoke to at the show was that there were no really very exceptional new cars at the show - the Hyundai HED-4 Qarmaq concept, Mazda Hakaze concept and Maserati GranTurismo being the possible exceptions.