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BMW ‘i' subbrand aims for 2013 launch

BMW has confirmed that the new subbrand through which it intends to market a range of advanced stand-alone hybrid, range-extended and plug-in electric models will be called BMW “i.” Created to develop, produce and market what BMW's head of marketing, Ian Robertson, describes as “innovative solutions to premium mobility,” the brand will be supported by a company established by BMW called i Ventures, through which the German carmaker plans to grow its range of mobility services. The i3 and the i8 will be the initial models and are planned for introduction in 2013. “These cars have been designed specifically for their respective alternative drive systems,” said Klaus Draeger, head of BMW's R&D operations.

2012 BMW 3-series: The new features that matter

Those who covet the BMW 3-series probably don't need a lot of reason to buy a new one--other than that there's a fresh model for 2012. But after a splashy reveal on Friday in Munich, Bimmerphiles and mainstream consumers alike have reason to consider the 2012 BMW 3-series for both practical and enthusiast-oriented pursuits. Here's why: The sixth-generation BMW 3-series is fitted with a host of the latest technologies both underhood and underskin, which make the 3-series more relevant for the times yet true to its heritage.

Top Gear to blow up a caravan when it hits 10 million Facebook Likes

Top Gear to blow up a caravan at 10M Facebook 'Likes' To celebrate hitting 10 million Facebook likes, Top Gear are to blow up a caravan when than magic 10 millionth like arrives. Say what you like about Top Gear, they certainly know how to promote their brand. From Jeremy Clarkson’s supposedly unguarded comments – which generate millions of pounds-worth of column inches – to the very nice emails we get when they’re looking to promote something, the Beeb has certainly acquired the knack of keeping Top Gear in the news.