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Ford streamlines design process with latest 3D technologies

Ford has released details of its use of new digital technologies in streamlining its design process. Designers use what they call the 3D CAVE – Computer Automated Virtual Environment – to recreate a car's interior by projecting images onto the large white walls and roof. 3D polarizing glasses framed with motion sensors are used to transport them into the car's virtual interior.

Audi to bring hybrid Q5 to U.S. in 2010

Audi will offer a hybrid version of its Q5 crossover in the United States starting in late 2010, says Wolfgang Hatz, head of powertrain development for the Volkswagen group. In an interview Sunday at the Detroit Auto Show , Hatz said Audi must offer a hybrid model to compete with rival vehicles that already offer the technology, such as the Lexus RX 400H. The BMW X6 will be offered as a hybrid late this year, and Mercedes plans to roll out a hybrid in each of its major models starting with the S400 hybrid this year.

Mercedes brings virtual reality to life

MERCEDES-BENZ has created a real-life version of the racing car it designed for the Playstation 3 racing game Gran Turismo 6. Called the Mercedes-benz AMG Vision Gran Turismo, the full-size concept car previews the one that will appear in the computer game. The real-life racer takes its inspiration from Mercedes’ 1950’s racing cars, except the Vision Grand Turismo has LED lights where the classic racers had louvres.