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Chevrolet at the Paris motor show 2008

By Guy Bird Motor Shows 02 October 2008 18:40 General Motors’ Chevrolet stand was buzzing at Paris with two world debuts – the Chevrolet Cruze production saloon and Chevrolet Orlando seven-seater show car – plus two important European production unveils: the electric Volt and Camaro muscle car. All Chevrolets from now on will be global models and reflect a new ambition for quality, as GM’s global vice president of design Ed Welburn told CAR. 'Chevrolet is raising the bar where it matters the most – in the value segment.' The Cruze is a Skoda Octavia-sized four-door on the new Astra platform with reasonable exterior styling and a genuinely high standard of interior fit and finish.

Kia styling chief Schreyer is fluent in Koreapean

The way Peter Schreyer sees it, there is one key difference between European and Korean automakers: Europeans design from the heart, Koreans from the head. "In a European company, everybody is a car driver, a car enthusiast," says the Germany-born design chief of Kia Motors Corp. "Everybody from the CEO to the little designer to people on the production line, they want to build cars they want to drive themselves." Koreans can be more market-oriented: "They look at the big picture, which markets to explore or conquer.

Porsche 911 buyers flock to rare 24-month leases

Porsche is pushing 24-month leases for its 911 and is running a six-month lease pull-ahead incentive on all of its sports cars to offset a shortage of low-mileage used cars. This year, 22 percent of all 911 lessees have taken 24-month contracts rather than 36-month deals, says Michael Bartsch, COO of Porsche Cars North America. That compares with 10 percent before the push.