Mercury Service Manual, 2- Electrical, 90-896580201 on 2040-parts.com

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Lotus Elise Club Racer (2011) at 2011 Geneva motor show

The Lotus Elise Club Racer is the latest variation on the long-serving Elise, which will debut at the 2011 Geneva motor show. Disciples of the 'Lotus=lightweight' mantra will be pleased to know the Elise Club Racer does without the German tuner bling, additional luxury features or merchandising that have appeared during CEO Dany Bahar's bold reinvention of the Hethel sports car maker. The Elise Club Racer marks a return to old-school values for Lotus, with some 24kg of extraneous weight removed from the 15-year-old Elise; and added hardware tweaks to ensure the well-regarded roadster retains its performance edge.

Lexus Detroit Concept tease 2. Could this be an LFA derivative?

Lexus Detroit Concept tease 2 (click image for full size) Lexus has sent us the second teaser photo of a new concept showing a new design direction heading for the Detroit Auto Show. Last week Lexus came over all enigmatic and sent us a teaser photo of a concept car heading for the Detroit Auto Show in January which, they say, heralds a new design direction for Lexus. All we got was a tight front three-quarters shot of the new car showing a car which appeared to be dynamic and sporty, and with more than the odd design cue from the LFA.