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Hyundai rules out separate premium brand

Hyundai Motor Co. has ruled out spinning off the Genesis or Equus nameplates to create an independent premium brand along the lines of Lexus or Infiniti, partly because of the enormous cost involved and possible image damage to sibling nameplates. "There are no plans for Hyundai to make a separate brand," Vice Chairman Shin Jong-Woon said in an interview Friday at the carmaker's headquarters in Seoul, South Korea.

Hyundai offers crate V6s and fours at SEMA

Crate engines are usually high-output, high-displacement, domestic motors from Ford, GM and Chrysler. Hyundai said no mas yesterday at SEMA, introducing its plan to offer the Lambda 3.8-liter V6 and Theta 2.0-liter turbocharged four-cylinder as crate engines for sale. The program begins next month.

Infiniti planning new global flagship model

Infiniti is planning a flagship, sporty four-door coupe in the mold of the Porsche Panamera as the joint flagship of its expanding range. The sweeping-looking four-door will take its styling inspiration from the Infiniti Essence concept penned by design chief Shiro Nakamura and first shown at the Geneva motor show in 2009. The new car is part of Infiniti's ambitious plan to become a serious global luxury brand by carving out 10 percent of that market, equivalent to about 500K sales by 2020 and backed up by a significantly expanded model range and huge investment from parent Nissan.