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Chevy will use World Series to pitch Volt's debut

Chevrolet will use next month's World Series to launch ads for the debut of the Volt plug-in hybrid sedan, General Motors Co.'s marketing chief Joel Ewanick said. The ads will be part of a broad campaign that Chevrolet will initiate during Major League Baseball's fall classic and run throughout autumn, said Ewanick, who spoke on the sidelines of the Rainbow PUSH auto summit in Detroit. Ewanick declined to give details of the Volt commercials or the broader Chevrolet campaign.

Ecclestone wants to bring the noise

FORMULA ONE supremo Bernie Ecclestone has vowed to address growing concerns surrounding the sport's lack of an appealing noise. Following Sunday's season-opening Australian Grand Prix, Ron Walker, chairman of the organising company that stages the race, complained to close friend Ecclestone about the lack of sound. The piercing scream of the old V8 engine has gone, and in its place we now have a huskier tone, complete with whistles and whirrs from the 1.6-litre V6 turbo as F1 tries to become greener.

Zagato TZ3 Stradale pays tribute to Alfa Romeo with Dodge

Styling house Zagato's tribute to the 100th anniversary of Alfa Romeo began with the release of its one-off TZ3 Corsa in 2009 and will end with the unveiling of its version of theTZ3 Stradale this year. Less than a month after we learned that Zagato was working on its new TZ3 Stradale, the company has released the first photos and details of the car alongside its Corsa cousin. While the TZ3 Corsa was more of a track car, the TZ3 Stradale is an avant-garde tribute to the Alfa Romeo and Zagato's street-legal heritage.