Metra Ak4 Value Amp Kit on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

918 Alert! Porsche's stinging spyder grows closer to becoming reality

The first fully road-going prototype of Porsche's upcoming 202-mph hybrid-powered 918 Spyder has been seen during shakedown runs at the company's R&D center in Germany. Porsche released its own lightly disguised photographs of the cars being tested. The mules are “camouflaged” in livery meant to summon the famous 917 racer.

Renault Captur concept

With Renault's current design strategy being based around life and human emotion, the second installment of the program is the Captur concept. Following on from the DeZir, which played to the feeling of ‘falling in love', the Captur is intended to represent the feeling of exploration. As a result, the Captur is a coupe/off-roader fusion that has clear links with the DeZir concept from which the Captur borrows its DRG; the new face of Renault.