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Hyundai Veloster Race Game in Times Square (video)

Hyundai Veloster Race Game in Times Square Hyundai has set up their LED screen in New York’s Times Square so passers-by can play a race game from an iPhone app. You’ve got to hand it to Hyundai – they certainly know how to raise awareness and hit the Zeitgeist. From the modern day equivalent of Lada and Yugo to a serious threat to car makers from Europe and Japan in less than a decade, it’s not just their cars that have come a long way – their PR has too.

To sell the Stingray, Chevy plans to target Porsche

Corvette says there is a substitute for Porsche. And it's the all-new 2014 Corvette Stingray hitting showrooms this fall. General Motors' Chevrolet and ad agency Commonwealth, Detroit, are plotting an ambitious marketing strategy for one of the automaker's biggest launches of the year.

2013 VW Beetle R-Line Package

Volkswagen has revealed two R-Line Packs for the new Beetle – one for the interior, one for the exterior – to spice up the Beetle. The VW Beetle we’re really looking forward to that has an ‘R’ on its boot is the Beetle R, but it looks like we’ll have to make do with an ‘R’ cosmetic makeover for now in the guise of the VW Beetle R-Line. Volkswagen has revealed a pair of R-Line packs for the new Beetle that add a bit more purpose to the Beetle pastiche – one for the exterior and one for the interior.