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Skateboarder Rob Dyrdek kick-flips a Chevrolet Sonic for ad
Mon, 19 Dec 2011Professional skateboarder and MTV star Rob Dyrdek did something with a Chevrolet Sonic on Saturday that's never been done before: a kick flip. That's what they call it when a skateboard, or a car, corkscrews off a ramp, landing back on four wheels. The stunt was part of a Chevrolet ad campaign that started with the new hatchback driving out of a plane with a parachute like a skydiver.
Europe’s economic problems sees UK become biggest Ferrari market in Europe
Fri, 02 Aug 2013The Ferrari F12 (pictured) helped Ferrari to strong profits in the first half of 2013 The economic crisis in the Eurozone has seen Ferrari’s sales in countries like Italy and Spain plummet, and Greece managed just one sale in 2012 (and even that came to the UK). But Ferrari have a plan to keep profitability by limiting supply and achieving stronger revenues for the sale they do make – with stuff like Ferrari’s bespoke Atelier and Tailor Made services and Classiche work adding more revenue – to keep them powering forward, and it seems to be working despite poor sales in many European countries. In fact, despite an increase of just 2.8 per cent in volume, Ferrari has managed to increase their profits in the first six months of 2013 by an impressive 20 per cent, with total sales of 3,767 and net profits of €1.22 million.
Toyota FT-Bh concept (2012) the first teaser sketch
Fri, 10 Feb 2012This is the Toyota FT-Bh show car. Or rather, it’s a sketch of the Toyota FT-Bh, and our first glimpse of a new affordable city car concept that will be unveiled for the first time at the 2012 Geneva motor show in March. Ah, the tried-and-tested PR tease.