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Smart wins 2011 LA Design Challenge
Mon, 28 Nov 2011Daimler's Smart division won this year's LA Design Challenge, the brief of which was to create ‘Hollywood's Hottest New Movie Car'. The entries were judged on how well the vehicle reflected its brand attributes relative to the plot, how the vehicle related to the target audience, and the level of imagination found within the entry. Befitting the ‘Hollywood movie car' theme, the uniqueness of the story concept and the character development of the vehicle were also factors that helped determine the overall winner.
Interior Motives China Conference 2011 – Day 2
Mon, 18 Apr 2011Following on from the colorful discussions started yesterday, delegates returned to the Millennium Hotel in Shanghai for the second and final – and no less thought-provoking – day. Again the context for the discussion was 'The challenge of being different: establishing a local design direction for China's maturing market', with the day segmented into three distinct topics. David Muyres: As a car manufacturer, what's next?
Automakers need love, not just quality, Strategic Vision study shows
Wed, 13 Jul 2011Strategic Vision, a company that studies how and why consumers make decisions, released its yearly Total Quality Index on July 12, and the results might be surprising. The study found that love--how much or what part of a car that people like--is more important than the number of problems a car has when choosing a vehicle. For example Ford, which was a quality leader in the study, received a number of complaints about its Sync system.
