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Dodge Dart unveiled at 2012 Detroit show

If you want confirmation that Fiat CEO Sergio Marchionne is shaking up his American patient look no further than the new Dodge Dart. It's a new compact car for Dodge - based on the underpinnings of an Alfa Romeo Giulietta. It's an important launch for Dodge and this sector accounts for 15% of all US car sales.

Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

More than a (gull)wing and a prayer

They make up just six percent of Mercedes car sales in the United States—but nothing preserves and proliferates the top-shelf, seductive image of a Benz like a sports car. This is a point that's been driven home to me in a wide array of circumstances this year: Mercedes sports cars are still rock stars. I'll admit, I've often been a skeptic.