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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

New car sales soar in 2014

NEW CAR SALES in the UK and most of Europe are up for the first half of 2014 compared to the same period last year. The UK recorded a 10.6% rise in new cars sales against a European average increase of 5.8%. Out of all the countries in the European market, 24 out of 30 showed an upturn in new car sales between January and June 2014.

Highly exclusive Alfa Romeo Disco Volante revealed

EXCLUSIVE Italian coachbuilder Touring has unveiled its Alfa Romeo Disco Volante, which is a modern interpretation of one of the company’s most famous designs. The new Disco Volante marks the 60th anniversary of the original, but the new car comes with a 4.7-litre V8 engine with 450bhp borrowed from the Alfa Romeo 8C supercar. This means the new Disco Volante can see off 0-62mph in 4.2 seconds and has a top speed of 181mph.