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MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Lotus Elise Club Racer (2011) at 2011 Geneva motor show

The Lotus Elise Club Racer is the latest variation on the long-serving Elise, which will debut at the 2011 Geneva motor show. Disciples of the 'Lotus=lightweight' mantra will be pleased to know the Elise Club Racer does without the German tuner bling, additional luxury features or merchandising that have appeared during CEO Dany Bahar's bold reinvention of the Hethel sports car maker. The Elise Club Racer marks a return to old-school values for Lotus, with some 24kg of extraneous weight removed from the 15-year-old Elise; and added hardware tweaks to ensure the well-regarded roadster retains its performance edge.

What's New: October 2004

Volvo 3CC The Volvo 3CC concept vehicle has been unveiled at the Michelin Challenge Bibendum in Shanghai, taking the event's 'Best Design' award. The 3CC was designed at the Volvo Monitoring and Concept Center in California, with an aim to create a `future-proof concept? that would enhance sustainable mobility.