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Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

Cadillac joins Lexus atop study of customer satisfaction

Cadillac joined Lexus as the brand with the most-pleased customers this year, as Detroit makes held three of the top five posts in an annual University of Michigan study of customer satisfaction. Cadillac rose from No. 2 last year to match Lexus with a score of 89 in the American Customer Satisfaction Index, released Tuesday.

VW Scirocco & VW Passat CC get BlueMotion Technology

The VW Passat CC BlueMotion Technology - with added economy Volkswagen is busy rolling out its BlueMotion Technology models (as opposed to the ultimate eco version in the range, which is simply ‘BlueMotion’) across its range, yielding some pretty impressive CO2 and fuel savings in the process. Now it’s the turn of the VW Scirocco and VW Passat CC to get the BlueMotion Technology tweaking and fettling to yield the right numbers to keep the taxman at bay. And, just as they have with other VW BlueTechnology models, VW has managed to tease and cajole some pretty impressive numbers from both the Scirocco and Passat CC.