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Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

56% of drivers 'underestimated car expense'

MORE THAN half of people who have bought a second-hand car in the last two years have found it more expensive to run than they expected, according to a Government-backed body. Some 56% of motorists said that total cost, including maintenance, repairs, insurance and fuel had turned out to be higher than anticipated and one in five drivers (20%) have resorted to going into debt just to keep their vehicle on the road, the Money Advice Service (MAS) found. One in four (26%) of the 3,000 people surveyed who have bought a second-hand car since 2012 now has regrets about their purchase, with many of them saying they had not worked out whether it was really affordable or that the purchase price was too much in the first place.

CAR interviews Karl Schlicht, Toyota and Lexus product chief (2014)

By Damion Smy Motor Industry 07 July 2014 11:07 CAR magazine interviewed Karl Schlicht, the product chief at Toyota and Lexus, to find out how one of the world's biggest car makers is fighting to make its cars more engaging. Japan's biggest manufacturer seemingly has quality and engineering licked, but is keen to inject real desirability on its European range - and products like the GT86 sports car and recently facelifted Yaris suggest that Toyota is making strides in that direction. Read on for our full interview.