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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Chrysler Sebring Convertible

By Ben Whitworth Motor Industry 29 November 2006 09:43 America’s best-selling convertible arrives here a year from now – complete with right-hand drive layout, tax-friendly turbo diesel power, metal folding roof, sharpened dynamics and a £22k price. Unveiled at this week’s Los Angeles motor show, the all-new Sebring will come with the choice of either a Volkswagen-sourced 2.0-litre 140bhp turbo diesel fourpot or Chrysler’s own 189bhp 2.7-litre V6 petrol engine, hooked up to six-cog automatic or manual boxes. Chrysler’s engineers claim that roof down, the new convertible is two and a half times stiffer than its predecessor, which is just as well as the previous model – which was sold in minute quantities here back in 2001 – had all the torsional rigidity of a wet bath sponge.

New Range Rover Sport tease moves to video

Land Rover are continuing the tease for the 2104 Range Rover – which debuts this month in New York – with the first video tease. Land Rover decided just two days ago that the time had come to start the PR push for the reveal of the all new Range Rover Sport in New York on 26th March. All we got that time out was a blurry photo of the new RRS and a few details about what’s on offer – ‘The most responsive and agile vehicle to date’ from Land Rover.