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McLaren P11 at Nurburgring – launch imminent

The McLaren P11 has been pounding round the Nurburgring ahead of a launch on 9th September Ahead of the launch of the P11, McLaren are pushing on with testing the P11, and our picture here is of the P11 pounding round the Nurburgring in final testing. The McLaren P11 is the first stage of McLaren’s plans to launch a range of three new cars in the next few years. The P11 is aimed directly at the new Ferrari 458 Italia and the Lamborghini LP560-4.

Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

SEAT launches new Copa trim on Ibiza and Leon

  SEAT Ibiza SE Copa - more kit for no more money Yet again, we’re back to the oldest sales pitch in the book – something for nothing. But it’s the oldest trick in the book because it works. Which is why, at a quiet-ish time in the car sale cycle, SEAT are adding value to both the Ibiza and Leon by throwing extra kit in to the pot, for no extra money.