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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Banks and Dallenbach ready for Pikes Peak with 1,400 hp

Not content to rest on his laurels after developing new diesel engines for military applications, Gale Banks and his company Banks Power will run a 1,400-hp, 1,301 lb-ft methanol-fueled vehicle up the now completely paved course at the Pikes Peak Hill Climb, which is scheduled to take place Aug. 8-12. Banks teamed up with Paul Dallenbach and Leonard Arnold of Dallenbach Racing for the occasion.

BMW Concept Coupe

BMW unveiled their latest concept in the run up to the contemporary Mille Miglia, a road race for cars that competed during the original event held between 1933 and 1957. The BMW 328 that set the fastest time in 1940, averaging over 100mph, has also provided inspiration for the Coupe Concept, which mixes the older car's silhouette with surfaces closer to the Z4 on which it is based. Powered by BMW's seminal 343PS engine, the car is wrapped with carbon-fibre reinforced plastic (CFRP), whose form is defined by designers using plaster rather than clay "for a closer emotional experience".