Michelin Commander Ii Front Tire on 2040-parts.com

Genesis and Elantra to star in Hyundai's Super Bowl ads

Hyundai is getting ready for the Big Game, and by that we really mean the big ad game, and the stars of their seventh consecutive Super Bowl ads will be the 2015 Genesis and the 2014 Elantra. Last year's Super Bowl ad from the automaker featured the Hyundai Santa Fe in two spots titled "Epic Playdate" and "Team," both of which were well received. For Super Bowl XLVIII, the 2015 Hyundai Genesis spot titled "Dad's Sixth Sense" is set to air during the first quarter of the game, and all Hyundai is saying for now is that it will highlight the sedan's Automatic Emergency Braking feature in a way that relates to the near-misses and saves of everyday parenting.

Infiniti Etherea concept (2011): Shiro Nakamura's guide

The global unveiling of the Etherea concept car and a tie-in with reigning F1 champions Red Bull Racing made for a busy start to the year for Infiniti. In between endless meetings and flights, we collared Nissan and Infiniti design chief Shiro Nakamura to get the low-down on the Etherea… When did you start work on the Etherea? 'It was about 18 months ago.

Jaguar crossover concept (2013) the first teaser shot

What looks like a screen grab from Sin City is in fact our first official glimpse of the new Jaguar crossover. The jacked-up, coupe-like CX-17 is one of two new models on the way from Gaydon, the other being the ‘X760’-codenamed 3-series rivalling sports saloon. Argh, not another teaser picture… We don’t like them any more than you do, but in this case we’ll allow the Jaguar through the net.