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BMW EfficientDynamics hybrid supercar: production confirmed

BMW today gave the green light for production of the dramatic Vision EfficientDynamics hybrid supercar shown at the 2009 Frankfurt motor show. Munich admitted today that the tech underpinning the concept car was 'completely or virtually production-ready' and said that the car will be launched very much as shown in Frankfurt. It has started roadgoing tests of the 2+2 EfficientDynamics sports car and its three-cylinder turbodiesel hybrid system.

Ford F-150 SVT Raptor gets turned into 'The Beast'

Looks like we've got ourselves a good ol' fashioned truck horsepower war brewing. Hot on the heels of the debut of the Chevrolet Silverado-based Reaper by Lingelfelter and the Callaway-tuned Chevrolet Silverado, German tuner Geiger has brought out their version of the Ford F-150 SVT Raptor dubbed "The Beast." Apparently, the company felt that the standard Raptor just didn't produce enough power, but their take on the already mental truck is slightly different from Hennessey's approach. Geiger has added a 2.9-liter supercharger to the 6.2-liter V8, bringing the horsepower output up from 411-hp to 572-hp.

GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.