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Ford cuts 2010 prices by up to 15%

Ford has cut prices of its big cars by up to 15% By Tim Pollard Motor Industry 26 March 2010 12:00 Ford today announced sweeping price cuts across its large car range – lopping up to 15% off the price of models such as the Mondeo, S-Max and Galaxy. The news comes after Ford raised price four times in the past year.The Blue Oval has drawn criticism in the past for artificially high list prices, which have penalised business buyers. In the UK, company car tax is calculated by the P11D price which is based on the list price, not the transaction price, and 70% of large Fords are bought by fleets.Private buyers have historically scored large discounts on big Fords, as did corporate buyers – making many question the need for higher list prices.

Land Rover previews Discovery Vision Concept ahead of NY show

Land Rover has given a first taste of the Discovery Vision Concept, which will debut at the New York International Auto Show later this month. The concept introduces the design themes that will define both the next generation of Freelander/LR2 and Discovery/LR4 models. Land Rover had previously announced that it would align its models under three pillars - 'luxury' for Range Rovers, 'leisure' for Discovery models – of which the Freelander/LR2 becomes – and 'dual purpose' for the long-awaited replacement for the Defender.

Better Place Electric Car visitor centre opens

Better Place have opened a visitor centre in Israel to demonstrate their battery swap technology for electric cars Last October we wrote about a start-up company in Israel – Better Place – that had a new way forward for electric cars by taking the purchase of battery packs out of the equation, and was developing a system for ‘Battery Swap’ stations where electric car owners could drive in and swap their battery pack for a fully-charged one in a few minutes. That story first brought to our attention our favourite quote of last year – by Nissan boss Carlos Ghosn – who said “A hybrid is like a mermaid: if you want a fish, you get a woman; if you want a woman, you get a fish.” Which probably explained why Nissan – and its partner Renault – got involved with Better Place. Better Place aims to address the main concerns of electric car drivers by making the battery packs in electric cars ‘swappable’.