CES: Welcome to the four-ringed, self-driving future

According to Ricky Hudi, the head of electronics development at Audi, "Ninety percent of automotive innovations today are due to electronics." He should know. He's working on that final piece of the puzzle that elevates our Traffic Assist and Lane Assist and Park Assist and Whiz-Bang Assist into a cohesive package that, yes, gives us the self-driving cars our commuters and slackers have always wanted. Audi believes that we will be saved by technology.

Hankook tire exec calls for global campaign to point out dangers of low tire pressure

Anyone driving a car today has certainly heard about the dangers of drinking and driving, and the use of a cell phone and texting while driving. Seung Hwa Suh, vice chairman and CEO of Hankook tires, is hoping more drivers will pay attention to the dangers of low tire pressure and driving. At The Tire Society's 29th Annual Meeting and Conference on Tire Science and Technology, Suh proposed that all tire manufacturers "jointly develop a global campaign for educating consumers about air pressure and the overwhelming benefits that we can all enjoy if we simply maintain proper inflation," he said.

Subaru XV Concept (2011) first official pictures

This is the Subaru XV crossover concept, unveiled today at the 2011 Shanghai motor show. The Subaru XV is definitely not an SUV, is it? No, the XV is Subaru's idea of an Impreza-based compact crossover hatchback.