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Infiniti: M can be about mpg or zip

Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.

Congress scales back tax break for car buyers

A proposed tax break for new-vehicle buyers is dramatically scaled back in the final version of the economic stimulus bill. Auto dealers and their allies had sought to make interest on auto loans and the sales and excise taxes on new-vehicle purchases deductible from federal taxes. Proponents say those measures are needed to boost showroom traffic and sales.

Audi reveals new 70mpg+ models

Audi’s new Ultra range may look like the firm’s standard line-up of saloons, coupes and estates, but don’t be fooled. The German firm has performed some key tweaks to make its new 2014 A4, A5 and A6 Ultra models even more efficient. The new core range of ‘Ultra’ frugal Audis follows on from the firm’s high-efficiency debut model, the A3 1.6 TDI Ultra, which went on sale in autumn last year.