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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Vauxhall Astra & Astra Sports Tourer get BiTurbo diesel

Vauxhall has decided to bolt their BiTurbo diesel engine in to the Astra Hatch and the Astra Sports Tourer. Vauxhall revealed last month that the Astra GTC was getting the frugal but lively 2.0 litre CDTi BiTurbo engine, offering a tempting combination of 53mpg official economy and sub 8 second 0-62mph performance. With levels of economy unthinkable just a few years ago combined with performance a hot hatch would have been proud of, the BiTurbo Astra GTC is a clever combination.

Dodge Viper takes Nurburgring Record – sort of

Dodge Viper - new Nurburgring record Back in 2008, the Dodge Viper ACR went to the Nurburgring and proved that cars built in the former Colonies really can go round bends, even bends at the ‘Green Hell’ of the Nurburgring. Not only could the Dodge Viper go round bends, but it made a pretty good fist of blasting down the straights too, culminating in a record-breaking lap of 7:22.1. But since 2008 things have moved on, with even a Lexus LFA posting a ‘Ring time of 7:14.64, so the SRT has returned to the Nordschleife to set about squeezing a bit more out of the Viper.