Milbar 1w Safteytwist Lock Wire Twister Pliers Aircraft Aviation Industrial on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Is this the Peugeot 208 GTi?

Is this the exhaust from the Peugeot 208 GTi? Peugeot has revealed a teaser photo on its Facebook page of a new model. Could this be the Peugeot 208 GTi?

BMW takes the Active Tourer Outdoor outdoors this weekend

This weekend BMW will be taking its BMW Concept Active Tourer Outdoor to the annual OutDoor fair in Friedrichshafen, Germany. We first saw the concept last September, noting that it was a departure for BMW in more ways than one -- with the German automaker stretching itself into segments in which it previously had no foothold. The BMW Active Tourer is meant to preview a whole new generation of small cars from BMW, but one of the biggest changes underneath is a transverse layout of the engine -- a setup that BMW has traditionally shunned in favor of a longitudinal layout.