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Citroën separates DS and C line design departments

Citroën is reorganizing its design division in order to create a dedicated design department for its semi-premium DS line of models, led by Thierry Metroz. The new structure will come into effect on 1 June. Alexandre Malval, former head of styling for the DS5 and C5, will manage the mainstream C line.

2010 LA Design Challenge entrants revealed

Entries for the 2010 Los Angeles Design Challenge have now been revealed. The futuristic proposals, which called for designers to envision a 1000lbs (454kg) 2+2 vehicle that delivers comfort, safety and satisfactory driving performance without sacrificing the emotional connection today's consumers demand from their vehicles, come from the west coast design studios of seven automakers – General Motors, Honda, Mazda, Mercedes-Benz, Nissan, Toyota and Volvo. For the first time since the Challenge's inception, studios outside California have also been allowed to enter the competition.

Pininfarina takeover would boost Magna expertise in key areas

Magna International Inc. would become a stronger competitor for design and development jobs if it takes over struggling car styling and engineering firm Pininfarina S.p.A., executives say. “Magna badly needs design competence, and Pininfarina has top staff,” said Paolo Tumminelli, CEO of Goodbrands GmbH, a brand and marketing consultancy based in Cologne, Germany.