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Late to the Fiesta: Ford offers $50 gift cards to buyers whose cars are late

Ford is giving a $50 Ford gift card to buyers of the 2011 Ford Fiesta who have had to wait longer than expected for their vehicles to be delivered. Ford spokeswoman Angie Kozleski confirmed that the company was giving the MasterCard gift cards to customers who ordered the new Fiesta, calling it “a token of our appreciation for their patience.” Ford couldn't disclose how many cards it is distributing, but said retail customers who reserved or placed an order for the new Fiesta would receive one. Fiestas have been slow to get to dealerships after a hurricane that hit Mexico in June crippled rail lines used to ship vehicles made at Ford's plant in Cuautitlan, near Mexico City.

Optima Sports pushes two new tire innovations

WITH VIDEO -- If John Scott has his way, every car on the road will be shod with tires featuring built-in camber. Scott is the owner of Wisconsin-based Optima Sports, a small automotive-engineering firm, and inventor of Camber Tires--tires with a constantly decreasing diameter. According to Scott, his tires offer multiple benefits, including enhanced handling, increased stability, reduced tread noise, improved fuel economy and better safety by reducing rollovers.

Kia sports coupe concept

By Tim Pollard First Official Pictures 18 July 2007 09:15 Kia sports coupe concept: the first glimpse Do you detect hints of Audi TT about this low-slung sports car concept? Maybe you should, because it’s the shape of Kias to come and was designed by Peter Schreyer, the Koreans’ new design director and former head of design at Audi. It’s being hailed as a landmark car for Kia, and we’d say that for once the PR puff is spot-on.