Milodon Street Stainless Valve 45615-1 on 2040-parts.com

GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Historic Ferrari race cars among honored marques at Radnor Hunt

Historic Ferrari race cars, Cadillacs of the classic era and century cars (100 years old or older) are the featured marques of the 16th annual Radnor Hunt Concours d'Elegance. American maker Henderson is the featured motorcycle make for the 2012 event and shares the spotlight with two-stroke racing bikes and scooters from around the world. The concours takes place Sept.

Lotus appoints Mansory as official car customiser

Lotus appoints Mansory to customise their cars Lotus has teamed up with car customiser Mansory to create custom versions of its Exige, Elise and Evora. Car makers in the upper echelons have customers who want to make their car more individual than a regular options list can manage. So they either have their own in-house bespoke service – like Ferrari’s Tailor Made – or they appoint an official customiser.