Mini Cooper S R53 Steel Braided Brake Lines Set Of Four Fits 2002-2006 on 2040-parts.com

One Lap of the Web: Mock the Week Edition

-- Mazda Europe designer Peter Birthwhistle talks about the future of Mazda: potential hybrid and electric powertrains for the Skyactiv-obsessed company, and how we'll all be driving Mazda-branded pods in the 22nd century. But he also mentions, rather interestingly, how certain Mazdas capture a quintessentially long-hood, RWD look -- and not just the Miata, either, which is RWD. No, it's the exhaust systems on those Skyactiv engines that force a longer, larger hood compartment, and the "long, flowing looks" not usually found on FWD engines.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

D-day for General Motors: GM files for bankruptcy

By Tim Pollard Motor Industry 02 June 2009 06:57 General Motors today faces the humiliation of collapsing into bankruptcy. It marks the 1 June deadline imposed by US president Barack Obama for the General to sort out its business – or seek protection from creditors in the bankruptcy courts. As we’re all too painfully aware, GM has been unable to perform miracles, triggering one of the greatest industrial collapses seen in American corporate history.