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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

MINI Hyde Park and MINI Green Park revealed

MINI Hyde Park and MINI Green Park The MINI Hyde Park and MINI Green Park have been revealed as MINI’s latest ‘London’ specials. Available as Clubman and Hatch. It must have been at least a week since the last MINI Special Edition (actually, it’s three weeks) so MINI PR have got itchy feet.

Mercedes celebrates 60th anniversary of Unimog with new concept

The Mercedes-Benz Special Trucks unit (MBS) revealed a design study celebrating the 60th anniversary of the Unimog at the Daimler plant in Wörth recently. The concept, called simply ‘60 Years Unimog', is said to inform the future form language of Mercedes-Benz commercial vehicle design. Combining of the past and future of the Unimog, the MBS development team, the Daimler commercial vehicle designers in Sindelfingen and a model designing partner have created an avant-garde vehicle that retains the inherent functionality and capabilities of the now iconic vehicle.