Mini Wheel Arch Trim Front Fender Left Upper At Hood W. Clips Cooper Coopers on 2040-parts.com

Chrysler brand aims S line at younger crowd

With just four models and an average customer age of 62, Chrysler brand has the Chrysler Group's thinnest lineup, lowest volume and oldest buyers. But Chrysler has a plan to expand its offerings, boost sales and attract younger customers: a new line of vehicles, dubbed S, that arrives in the spring. The plan aims to keep traditional customers happy with the beige leather interiors, wood accents and chrome grilles they want, and woo younger customers with different styling in the S vehicles.

First Sight: Fenomenon Stratos

The Geneva Show sees a surprising newcomer to its stands in the shape of Fenomemon Ltd and their concept Stratos project. This new London-based vehicle design agency is led by a current student on the Royal College of Art's Vehicle Design course, Chris Hrabalek, who has masterminded a complete full-size mockup of a reborn Lancia Stratos concept for this year's Geneva Show. In a world where multinational companies spend several million dollars on a concept car and stand, that's a phenomenal achievement.

Ford future products: New vehicles get lighter, faster and move upscale

Ford Motor Co.'s future-product focus is on improved fuel economy by making its vehicles smaller and engines lighter without sacrificing performance, safety or luxury. It also wants to push the Ford brand more upscale to capture customers orphaned by the shutdown of the Mercury brand, and to attract new buyers with more product offerings. Ford has said 90 percent of its North American nameplates will be available with direct-injection turbocharged EcoBoost engines as standard equipment or as an option by 2013.