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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

2012 Porsche Boxster arrives in the UK. Price from £37,589

2012 Porsche Boxster - now in Porsche UK showrooms The 2012 Porsche Boxster – and Boxster S – arrive in Porsche UK showrooms today priced from £37,589. Porsche revealed the 2012 versions of the Boxster and Boxster S back in January looking, as you would expect from Porsche, much the same as the previous two generations of Boxster. Despite a familiar look the 2012 Boxster gets a comprehensive makeover with a sharper look thanks to shorter overhangs, a longer wheelbase and a wider track.

Noble and Green's new 1000mph speed record bid

By Tim Pollard First Official Pictures 23 October 2008 09:13 Land speed record holders Andy Green and Richard Noble are teaming up set a new land speed record, they announced today. The pair are preparing to break through the 1000mph barrier for the first time, 12 years after they set today's 763mph record. The two speed specialists today launch the Bloodhound Project – which will sire a 6.4-tonne supersonic car.