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IED Creative Diary 2011

The Istituto Europeo di Design (IED) will be offering a total of 36 scholarships to students hoping to enter the university this year. The schools' Design, Fashion, Visual Communication and Management departments will all offer places on selected courses. As part of this, the IED international network grant scholarship has launched the 'creative diary', a daily showcase that highlights the work of students who will all be competing to win one of the 36 international scholarships.

Max Wolff to become Design Director at Lincoln

Ford's luxury nameplate, Lincoln, is set to welcome a new design director, the first dedicated design director for the brand. The role will be filled by former GM designer Max Wolff, who will head the design team in the new year.  Until Wolff's appointment, Peter Horbury and Moray Callum, Ford's Executive Director of Design, The Americas, oversaw Lincoln-Mercury designs – the two brands were paired before Ford decided to kill off Mercury earlier this year. While Gerry McGovern headed Lincoln-Mercury design for a brief period before becoming director of Advanced Design at Land Rover in 2004, Lincoln itself has never had a design director dedicated solely to the brand.  Wolff brings with him extensive global perspective and luxury design experience; his most recent role was with Cadillac, where he was head of exteriors.

A Right Old Estate of Affairs

A NEW study from car hire Europcar has revealed that, while a practical, versatile estate car might be just the ticket for a busy life, it’s not the car of choice to create a lasting impression on a first date. According to the firm’s survey, just one percent of respondents said they would choose an estate car when hiring for a special day, with women put off by the practicality of estates. Unsurprisingly, prestige vehicles topped the list for the car to make the best impression at 32%.