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Tesla Expands UK Supercharger Network

FOLLOWING on from the recent UK launch of the right-hand drive version of its Model S electric car, Tesla has turned its attention to expanding its Supercharger network. The Supercharger is a public charging facility allowing owners to rapid charge their vehicles – around 20 minutes for a half charge – enabling longer journey times. In partnership with the Hyatt Regency hotel chain, Tesla now has Superchargers in London and Birmingham at the hotel’s Portman Square and Bridge Street properties respectively.

James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Dacia 'to stay true to its budget roots'

The global marketing boss in charge of Dacia’s roll-out has promised that Renault’s budget brand won’t move upmarket. Many bargain car marques end up inching – or scrambling – upmarket, with slicker products, big price hikes and a desertion of their value promise. But Dacia promises it won't follow the likes of Skoda, Hyundai and Kia by starting cheap 'n' cheerful and then raising prices.