Lamborghini Aventador LP700-4: The Commercial

Lamborghini Aventador LP700-4 takes on the landscape There was a time in the dim and distant past (well, the 1980s) when advertising cars was easy – you just made them look as dramatic as possible and hoped viewers would think that buying the car being advertised would imbue them with endless cool. But then the world was made to feel guilt by a new religion which was even better than the Catholic Church at making its followers feel bad for anything in life that feels good – the ‘Global Warming’ believers. These descendants of the ‘Hole in the Ozone Layer’ brigade and the ‘New Ice Age’ predictors’ have managed to frighten a big chunk of the West’s population in to believing they are somehow to blame for our climate change, and in doing so have terrified car makers in to making anything other than fluffy-bunny adverts.

Alfa Romeo’s future master plan

Alfa Romeo Alfa Romeo’s thrilling new 4C sports car "marks a line in the sand" for the Italian firm, according to head of Alfa Romeo Europe, Louis-Carl Vignon. Speaking to MSN Cars at the launch of the 4C, the Alfa exec confirmed the marque’s future products will be inspired by its new halo model, meaning we’ll see more high-tech, efficient and performance-focused Alfa Romeo’s in the near future. On Bing: see pictures of the Alfa Romeo 4C Alfa Romeo 4C review A new off-roader will make up the heart of the Alfa Romeo range Vignon also outlined that further variants of the 4C are possible, potentially including an open-top spider version, as well as a higher-powered, more hardcore model.

New BMW 7 Series priced from £58,115

New BMW 7 Series costs from £58k The facelifted BMW 7 Series will arrive in the UK in September and cost from £58,118 for the 730d rising to £104,050 for the 760Li M Sport. We had the reveal of the new BMW 7 Series (well, a facelift) earlier this week, but what we didn’t have was an arrival date in the UK or any prices. But now we do.