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Autodesk European Automotive Days 2008

The 2008 Autodesk European Automotive Days conference was held last week in Munich, bringing together 200 automotive design and visualization experts. Autodesk presented their strategy and vision for industrial design, with an emphasis on 'digital prototyping', where even at the concept stage the digital model is treated not just as a set of surfaces, but is integrated within the engineering process as as a functional digital prototype, with the aim to eventually replace physical models entirely. There was also a recognition that traditional techniques continue to have an important place alongside digital workflows, as the workflows and technologies continue to evolve.

Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

2011 Mazda2 Facelift revealed

The Mazda2 gets tweaked for 2011 Well, it’s sort of the 2011 facelift for the Mazda2, but that rather depends on what direction you come at this from. If you look at the UK and Euro offerings for the last year this is definitely a new nose and interior tweaks for the Mazda 2, but if you read our report in October 2009 about Mazda 2s coming off the production line in Thailand you’ll see that our ‘New, Facelift Mazda 2′ looks exactly the same as the Mazda 2 Facelift the Thai car got almost two years ago. But we have to be sensible and look at this from a domestic point of view – even if we do find it off that Mazda has taken two years to give the UK and Europe the updates coming out of Thailand two years ago.