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Hyundai Equus price starts at $58,900

The 2011 Hyundai Equus sedan--the flagship of the Korean automaker's growing lineup--gets a base sticker price of $58,900, including shipping charges. That base price is for the Equus Signature trim level. There also is an Equus Ultimate trim that includes niceties such as reclining rear seats, an entertainment system and a refrigerator in the rear console--priced at $65,400.

BMW i: the new electric car sub-brand launched

I spy something... beginning with i. That'll be the name for BMW's new sub-brand for its forthcoming electric vehicles (both pure EV and hybrid), announced today. Think of i as BMW M - a sub brand for the internet-savvy, eco-conscious, city-dwelling new premium car buyer. BMW's new sub-brand was launched with a live-streaming web conference from the BMW Welt complex in Munich on 21 February 2011.

No Porsche plan for model priced less than Boxster

Porsche has no plans to sell a car costing less than the Boxster, according to the automaker's head of sales and marketing. "To build a Porsche for 30,000 euros [$37,800 at current exchange rates] currently doesn't fit our brand," Bernhard Maier told the Automotive News Europe Congress in Monaco on Thursday. "The extraordinary purchase experience is not for free and the entry price is currently covered with the Boxster and in the future by the Macan." He said Porsche's plan to double sales won't compromise exclusivity.