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VW launches 'Think Blue' campaign to pitch green initiatives
Mon, 23 May 2011Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.
Next-gen Nissan Versa coming to U.S.
Mon, 11 Oct 2010The next-generation Nissan Versa will be sold in the United States, the company announced on Monday morning. A sketch released shows a more sculpted and lined compact than the current car. Nissan sold 7,021 Versas in September in the United States, an increase of 47 percent over the same period in 2009.
Ferrari SA APERTA at Paris. Is Chris Evans buying?
Thu, 30 Sep 2010The Ferrari SA APERTA unveiled in Paris Ferrari let us have info on the 599 Roadster which is the Ferrari SA APERTA last week, and today the very limited edition Ferrari has been rolled out to an appreciative audience at the Paris Motor Show. The Ferrari SA APERTA has been built to celebrate the 80th anniversary of Pininfarina, and the SA stands for Sergio and Andrea Pininfarina (the APERTA bit simply means ‘Open’). And the APERTA is very much the Roadster, paying only lip-service to any notion of enclosing the cabin.