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Genesis and Elantra to star in Hyundai's Super Bowl ads

Hyundai is getting ready for the Big Game, and by that we really mean the big ad game, and the stars of their seventh consecutive Super Bowl ads will be the 2015 Genesis and the 2014 Elantra. Last year's Super Bowl ad from the automaker featured the Hyundai Santa Fe in two spots titled "Epic Playdate" and "Team," both of which were well received. For Super Bowl XLVIII, the 2015 Hyundai Genesis spot titled "Dad's Sixth Sense" is set to air during the first quarter of the game, and all Hyundai is saying for now is that it will highlight the sedan's Automatic Emergency Braking feature in a way that relates to the near-misses and saves of everyday parenting.

Viper Curtain Call: Final Snake rolls off the line in Detroit

It's the end of the line for an icon. Clad in custom bronzed-gold paint, the final current-generation Dodge Viper rolled off the assembly line on Thursday at a Detroit factory. The last one was tailored to the tastes of a loyal Viper owner, D'Ann Rauh, who with her husband, Wayne, owns more than 40 Vipers.

Who's Where: Robin Page joins Volvo Cars as interior design director

Robin Page has joined Volvo Cars as design director interior. He will report directly to Thomas Ingenlath, Volvo's vice president of Design. 41-year-old Page, formerly head of interior design at Bentley since 2001, was responsible for the Continental and Mulsanne ranges' interiors and also designed the interior of Queen Elizabeth II's State Limousine.  He previously undertook an apprenticeship with Jaguar and has also worked for Rolls-Royce and Bugatti.