Mitchell Tach D1-112-5025 on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Winners of Kia 'My Style, My Design' Chinese design contest announced

The winners of Kia's ‘My Style, My Design' design competition have been announced at a ceremony at Beijing's Yue Art Museum. This second annual event saw the number of universities involved rise from 40 to 86 with over 500 projects submitted which the organizing committee whittled down to just 30 finalists. Shangdong Transportation College student Du Wenchang's 'Honglin' project was presented with the award for first place by Seon-Ho Youn, vice president of Kia Design Center.

The best new-car discounts and deals: August's biggest savings

August can often be a quiet month for new car sales, with many buyers either on holiday or holding off until the September plate change. Dealers know this too, so this makes it a very good month to bag a big discount on a new car. We've shopped around to find 10 brillian new-car deals for August.